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Live for This

IT’S THE MOMENT THAT WE BECOME ONE WITH OUR EQUIPMENT. WHEN ALL DISTRACTIONS DISSOLVE AND WE’RE COMPLETELY FOCUSED ON THE NEXT TURN…

READING, SCANNING, ANTICIPATING THE TERRAIN.
OR WHEN WE FIND OUR FLOW LINKING ONE
FEATURE TO THE NEXT… POPPING, GAPPING,
ADDING STYLE. AND EVEN WHEN WE LINGER IN
THE PARKING LOT OR AT OUR FAVORITE SPOT…
HANGING, LAUGHING, BUZZING.

THIS IS WHAT MAKES RIDING THE BEST PART OF A GREAT LIFE.
THIS IS WHY WE OBSESS ABOUT OUR GEAR AND CONSTANTLY
DAYDREAM ABOUT THE NEXT RIDE, THE NEXT POW DAY,
THE NEXT COMPETITION, THE NEXT ADVENTURE.

FROM THE DARKEST FORESTS TO THE BRIGHTEST PEAKS,
FROM PAVED CLIMBS TO SNOW-FILLED GULLIES…

WE LIVE FOR THIS.

IT’S THE TUNNEL-VISION, HEART-POUNDING-IN- YOUR-EARS FINAL CHARGE TO THE TOP OF THE CLIMB.
IT’S THE TUNNEL-VISION, HEART-POUNDING-IN- YOUR-EARS FINAL CHARGE TO THE TOP OF THE CLIMB.
IT’S THE TUNNEL-VISION, HEART-POUNDING-IN- YOUR-EARS FINAL CHARGE TO THE TOP OF THE CLIMB.
Live for This Carousel 1
IT’S THE BALMY VIBES OF RUNNING GLACIER LAPS IN JULY.
IT’S THE BALMY VIBES OF RUNNING GLACIER LAPS IN JULY.
IT’S THE BALMY VIBES OF RUNNING GLACIER LAPS IN JULY.
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IT’S THE MONTHS OF PLANNING, TRAINING AND OBSESSING OVER EQUIPMENT AND COURSE PROFILES.
IT’S THE MONTHS OF PLANNING, TRAINING AND OBSESSING OVER EQUIPMENT AND COURSE PROFILES.
IT’S THE MONTHS OF PLANNING, TRAINING AND OBSESSING OVER EQUIPMENT AND COURSE PROFILES.
Live for This Carousel 3
IT’S THE FLOAT AND INTENTIONAL BLINDNESS OF A BOTTOMLESS TURN.
IT’S THE FLOAT AND INTENTIONAL BLINDNESS OF A BOTTOMLESS TURN.
IT’S THE FLOAT AND INTENTIONAL BLINDNESS OF A BOTTOMLESS TURN.
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IT’S THE SILENCE OF THE FOREST, PUNCTUATED BY THE SOUND OF TIRES FINDING TRACTION IN THE ARC A TURN.
IT’S THE SILENCE OF THE FOREST, PUNCTUATED BY THE SOUND OF TIRES FINDING TRACTION IN THE ARC A TURN.
IT’S THE SILENCE OF THE FOREST, PUNCTUATED BY THE SOUND OF TIRES FINDING TRACTION IN THE ARC A TURN.
Live for This Carousel 5

GIRO IS THE FIRST CHOICE
OF RIDERS WORLDWIDE

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