Choose to ride, choose to be seen. The new Ethos™ Mips® is a revolution in transportation, with a compact and stylish form featuring the added protection of Mips® Brain Protection System highlighted by integrated LED front white lights, rear red lights, and amber turn signals, all controlled via an intuitive handlebar remote. The entire system is USB-C rechargeable with an estimated run-time of 10 hours in low-blink mode and 5 hours in the high-blink mode which delivers 45 lumens front and 30 lumens rear. The Ethos Mips features a TPU soft rubber waterproof brim. Despite the added technology, in-mold construction keeps the weight manageable, full hardbody coverage adds durability, and a Roc Loc® City fit system plus quick-dry padding ensures comfort. Whether you’re a dedicated bike commuter, running the kids to school on your e-cargo bike, or simply looking for added visibility as you ride around town, the Ethos Mips is a look into the future. Riding has always been a revolutionary mode of transportation, and that’s true more than ever today. Whether they’re riding an e-bike to the office, pedaling over to the grocery story, or shuttling the kids to school on a cargo bike, more and riders are mixing it up in traffic and they need the added visibility and protection of the new Ethos Mips® or Ethos Mips® Shield. A sleek, compact form integrates USB-C rechargeable LED front and rear lights and even turn signals, all controlled by an intuitive handlebar remote. It’s a bright and solution that can make all the difference to enhance visibility and protection for urban riders.
